Would your customers survive a disaster?
Research shows that four out of five companies that
suffer a catastrophic disaster close their doors in five years.
That is a pretty scary prospect. If this happened to one of your
customers they would lose their business, their employees would
lose their jobs and you would lose the account !
Disasters strike without any warning. While
fire is the most common disaster, there are natural disasters to
consider like floods, hurricanes and tornadoes. Power outages
can also destroy equipment and today even terrorist attacks are
a threat. Disasters are real and happen every day to companies.
So how can you help your customers survive a disaster?
First, your customers need a Preparedness
Plan. The best tool you have is awareness. You should regularly
encourage them to prepare. Many companies feel Disaster planning
is too complex or too expensive to afford -- but there are
plenty of common sense, inexpensive steps your client's can
take. Being prepared gives them a chance to survive a disaster
and not loose their business.
Give all your customers the list of basic
affordable items listed in the table on the right. To get them
started take it a step further by selecting just one or two
items from the list, like a jug of water or flashlight and
present to each of your customers in a sealed bag labeled
“Business Disaster Survival Kit Project.” Enclose the full list.
They will appreciate your taking the initiative to think of
them.
An important step in planning is to find
the person you know will take the actions needed to get the
project started. Each time you visit you can check on what’s
been added to their survival kit.
Your customers turn to you and depend on
your guidance for all their computer and network needs. You help
them protect their valuable data and their servers. Now you can
help them protect their employees, their building, their entire
business. They will thank you and sleep better at night knowing
they are prepared to face and survive any disaster.
Author:
pat@carroll.net
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Common Sense Planning
- Keep a copy of critical documents offsite. For
example, the Insurance Policy, and equipment inventory.
During or immediately after a disaster, these documents
will help your customer recover.
- Keep a phone directory of all keep employees,
vendors and suppliers offsite. Make sure your
customer has your cell phone number so they can reach
you during a disaster.
- A small fireproof safe should be used to store at
least one complete set of full backups (preferably the
current month). The safe should be UL "Class-125
One Hour Rated"
- Keep on hand survival supplies; water, flash lights,
canned food, hand power radio. Consider suggesting
a couple of inexpensive sleeping bags to keep the staff
comfortable if they have to stay onsite.
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