A frank talk with customers about
Disasters
A disaster can strike any one of your clients at any
time. If it is a catastrophic disaster that’s weather-related
like a hurricane, tornado or flood, it could affect many of
your clients at the same time. Of course there are other kinds
of disasters such as crashed servers and data loss. So how
prepared are your clients to survive a disaster?
Your clients probably are a mixture of preparedness. Some may
have taken adequate precautions, some may think they are
prepared but really are not and then there are those that turn a
blind eye and feel a disaster will never strike them.
Listed below are ways you can help them
1.
The days of taking backup tapes home in the car glove
box are long gone. Clue your clients in to the dangers. Suggest
reliable solutions like Offsite Data Backup. That would not only
help their business survive a disaster but help them recover
more quickly. Time is money to them. Downtime could easily
result in lost customers. Their data is who they are. The
continuation of their business depends on their data.
2.
Carefully evaluate each of your client’s individual
needs. Every business, big or small, needs to have a disaster
recovery plan. A disaster that strikes a small company could be
a business ending event as well as for a larger company. Don’t
be swayed into thinking they can't afford disaster recovery
solutions. Help them find a solution that will fit their budget.
They can’t afford ‘not’ to be protected.
3.
Continuously research new solutions on the market that
will best serve your clients. They rely on your knowledge and
expertise. You are their lifeline. Their survival may very well
be dependent on you. Help each of your clients prepare. Guide
them. They need your direction.
Author:
pat@carroll.net
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